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Introduce an existing brand
An operating or hospitality partner may bring a club or brand it already owns, subject to agreed commercial terms and the constraints of the site.
Investment & operating opportunity | London
An opportunity to create a high-end padel & lifestyle members' club in London.
A unique opportunity to create a landmark padel and lifestyle members’ club in Notting Hill. With site exclusivity secured and an initial concept in place, the project offers select investors and operating partners the chance to shape a distinctive new destination from the outset.
The opportunity is open to an investment or operating partner introducing an existing brand or developing a new identity, subject to agreed commercial terms.
Request Data Room Access
Illustrative concept — subject to development.
- Notting Hill location
- Site exclusivity secured
- Initial concept developed
- Branding open
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The opportunity at a glance.
- Location
Notting Hill, prime central London.
- Property position
Site exclusivity has been secured with the current commercial owner, underwriting, technical feasibility and project appraisals are complete, and the property transaction process is well advanced.
- Concept status
Pre Application Planning Submitted, project underwritting, Architectural Design and construction appraisal completed. Commercial & Revenue model under review.
- Proposed club positioning
A high-end padel and lifestyle members' club. Positioning remains open to partner input.
Indicative- Partnership sought
Open to propco & opco. Investment partners and operating partners, including combined interest are welcome.
- Branding flexibility
An incoming partner may introduce an existing brand or develop a new identity.
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An opportunity for your brand.
This is a developed initial concept with room for an incoming identity. The site, planning position and commercial terms still constrain what can be built.
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Create a new identity
A partner may develop a new name and visual identity for the proposed club. No operating brand is asserted by this presentation.
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Develop the positioning together
Brand, tone and operating emphasis can be shaped with the sponsors. The initial concept is a starting point, not an unconstrained brief.
The opportunity is open to an investment or operating partner introducing an existing brand or developing a new identity, subject to agreed commercial terms.
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A site-led opportunity in Notting Hill.
Site exclusivity secured with the current commercial site owner.
Work completed
Site sourced
CompletedExclusivity secured
CompletedInitial concept developed
CompletedProperty terms
CompletedPlanning
In-progressTechnical feasibility
CompletedUnderwriting and financial model
Completed
Real site massing. 3D design of the secured site.
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The location and its potential catchment.
Notting Hill already accommodates premium wellness and membership concepts. A padel-led proposition builds on that context while establishing its own identity: a members' club where the experience extends beyond the court.
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Padel at the centre. Lifestyle around it.
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Padel and elite coaching
Padel would sit at the centre of the proposed club, with best in class around the clock elite coaching.
Illustrative concept — subject to development.
02
Clubhouse and social space
A clubhouse is proposed as the social centre of the building. Its scale and character remain subject to design and partner input.
Illustrative concept — subject to development.
03
Food and beverage
A light food and beverage touch has been envisaged as part of the hospitality offer.
Illustrative concept — subject to development.
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Fitness and wellness
Fitness and wellness spaces are a core part of the club's offering.
Illustrative concept — subject to development.
Indicative amenity mix — subject to partner input.
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An initial concept. An identity still to be defined.
The visuals describe what is currently proposed. Name, signage, uniforms and the detailed design remain open to refinement with LPs.
Arrival
Illustrative concept — subject to development.
Courts
Illustrative concept — subject to development.
Clubhouse
Illustrative concept — subject to development.
Supporting spaces
Illustrative concept — subject to development.
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Potential for an all-day club experience.
The club is designed to work throughout the day, creating different reasons to visit from morning through to evening. Members might start with a game or training session, stay for work or wellness, host a discreet business meeting or private lunch, and return later for socialising, dining or events. This all-day model positions the club as more than a sporting venue: a refined setting for leisure, business and connection, supporting stronger member engagement, repeat visits and a more resilient operating model.
Morning play
Mornings are centred around movement and performance, with padel, coaching and training creating an energetic start to the day. The club is designed to become part of members’ daily routine, whether for an early match, a private session or a more social game before work.
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An integrated sporting and hospitality proposition.
The streams below are underwriting assumptions based on the current high-end padel market in London, New York and Miami. Detailed forecasts, capital expenditure and sensitivities are private and part of the Dataroom Package.
Membership
Health & Wellness
Coaching
Hospitality
Treatments
Partnerships
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The rationale behind the opportunity.
Sourced evidence
Prime Central London combines a dense, affluent residential catchment with a growing appetite for premium sport, wellness and hospitality concepts. Padel participation continues to expand, while the supply of high-quality, centrally located clubs remains constrained by the availability of suitable sites.
Notting Hill is particularly well positioned: internationally recognised, highly residential, socially established and already associated with premium leisure, dining and lifestyle experiences. The opportunity is to introduce a differentiated club format into a market where location, design and quality of experience can command significant value.
Sponsor view
- The sponsors have built the site concept with the potential to support a destination-led padel and lifestyle members' club rather than a conventional sports facility.
- The proposition is built around a broader use of the asset throughout the day: padel as the anchor, complemented by wellness, hospitality, private meetings, social spaces and curated programming. This creates multiple reasons to visit and the potential for deeper member engagement beyond court utilisation alone.
- The combination of a scarce Notting Hill location, a premium membership proposition and an all-day operating model provides the basis for a distinctive club with strong local relevance and wider London appeal.
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What has been established. What comes next.
What has been established
Site identified
ConfirmedExclusivity secured
ConfirmedInitial concept developed
ConfirmedTechnical feasibility
ConfirmedPlanning
In-progressProperty terms
Confirmed
What comes next
Ownership & Operating Model
To be establishedInvestment
To be establishedDelivery
To be established
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Investment and operating partnerships.
Capital (& operations option)
Flexible capital participation, with the option to operate.
The opportunity is open to a capital partner seeking exposure to the development of a premium padel and lifestyle members' club in Notting Hill. The investment structure, level of participation, governance and ownership will be agreed with the selected partner.
A capital investor may participate solely as an investment partner or, where relevant experience and strategic fit exist, may also take an operating role in the club.
- Capital participation structured around the agreed investment framework.
- Development funding aligned with the project programme and business plan.
- Governance, reporting and ownership rights agreed as part of the investment terms.
- The option for the capital partner to participate in operations, subject to capability, structure and alignment with the club vision.
- Potential structures may include direct investment, joint venture participation or other agreed partnership arrangements.
Operating partnership
An experienced operator to help shape and deliver the club.
The operating partnership is intended for groups with relevant experience across padel, members' clubs, leisure, hospitality or premium lifestyle concepts. The selected operator would have the opportunity to help define the brand, customer experience and operating model alongside the sponsors.
An operating partner may participate independently or alongside a capital investment, allowing a single partner to combine investment and operational responsibility where appropriate.
- Relevant operating experience across sport, hospitality, wellness or private members' clubs.
- The ability to bring an existing brand or develop a new identity for the opportunity.
- Input into the club proposition, service standards and member experience.
- Responsibility for the operating model, staffing, programming and day-to-day performance.
- Partnership structures may include a management agreement, operating agreement, lease, joint venture or combined investment and operating structure.
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The sponsors behind the opportunity.
Studious Investment
/ JAA Consulting
The opportunity is sponsored by Studious Investment and JAA Consulting, an established team with more than 10 years' experience across the UK operational real estate sector.
The team brings full-lifecycle investment and development capability, spanning acquisition, development, investment and asset management. Across its track record, the sponsors have managed or owned more than 1,500 student beds, created over £500 million of asset value and delivered approximately 600,000 sq ft of floorspace.
Their experience combines institutional investment discipline with hands-on development and operational expertise, providing a strong platform for delivery.
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Project information for qualified parties.
Selected investors, operators and strategic partners may request access to the project data room, which contains the information required to evaluate the opportunity in greater detail.
Materials may include site and property information, underwriting, appraisals, concept development, financial analysis, commercial assumptions and supporting due diligence. Access is granted on a controlled basis to qualified parties following review and, where appropriate, completion of confidentiality requirements.
Overview
Site
Concept
Market
Planning & technical
Financial model
Project structure
Delivery